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How company research
changes the way you sell

Articles on prospecting, pre-sales and market intelligence for people who work with a
portfolio and a B2B sales quota. Each one explains the method, with no shortcuts promised.

Assessment

Prospecting maturity assessment

What level is your team's prospecting at? 18 questions, one per screen, and the result shows your prospecting maturity level.

Prospecting

Prospecting methodology in seven steps, from ideal customer profile to qualification

B2B prospecting methodology step by step: ideal customer profile, list, decision makers, outreach, cadence and qualification with BANT, SPIN or MEDDPICC.

Prospecting

Automated prospecting builds the company queue, and the conversation stays with the rep

Automated prospecting means software builds the list, reads dated buying signals and prepares the first contact. See what to automate and what not to.

Prospecting

AI prospecting tool: how to choose by the stage that is stuck

AI prospecting tool: the 5 categories, what AI changes in each one, a side-by-side comparison and how to test a tool before you buy it.

Prospecting

Lead, prospect and account: the difference and why the company is the unit of work

Lead, prospect, account and opportunity are not synonyms in B2B. See the difference and why the company, not the contact, is the unit of sales work.

Prospecting

Enterprise ABM in Brazil: how to choose and approach target companies

Enterprise ABM in Brazil: how to pick target companies by ICP, map the power, write the message per company and measure with marketing and sales together.

Prospecting

B2B prospecting tool: from the company list to the first meeting

GoSeek B2B prospecting tool: lists by segment, a 0 to 100 fit score, a 19-section dossier, power map and ready cadence. Starting at R$ 456 per month, on a 36-month contract paid annually.

Leads

AI lead generation: how to judge it and how to use it

AI lead generation: where the data comes from, how to tell a good lead from a bad one, how to measure quality and use AI to generate leads in six steps.

Leads

Marketing and sales with AI: how to use it and align the teams

Marketing and sales with AI: how to use artificial intelligence in each team, from segmentation to the meeting, what the person checks and how to align both.

Pre-sales

AI SDRs and AI agents: what they do and how to roll them out

AI SDR is the name of three products. See what each one solves, what an AI agent does in prospecting, what stays with the person, and a 5-phase rollout.

Pre-sales

Prepare a sales meeting with AI: briefing and agenda

Prepare a sales meeting with AI: the company briefing, what to check before you trust it and the conversation agenda, with a one-page template.

Pre-sales

Sales battlecard: what to use when the competition enters the conversation

Sales battlecard: what goes in it, why most go stale on a slide and how to build one per company, with competitors, objections and ready questions.

Pre-sales

How to sell to the CFO: what the finance chief wants to hear and how to prepare the meeting

How to sell to the CFO: what the finance chief wants to hear, how to prepare with the company's public numbers, the typical objections and a meeting agenda.

Pre-sales

How to sell to the IT director: what they assess and how to prepare the meeting

How to sell to the IT director: what they assess in stack, integration, security, LGPD and project risk, how to prepare the talk, objections and an agenda.

Pre-sales

Power map in sales: who decides, who influences and how to map them

Power map in B2B sales: decision maker, champion, influencer, entry point and user, how to map them at a large company and the questions that validate it.

Product

Sales intelligence platform: what it should deliver and how GoSeek delivers it

GoSeek SaaS platform for sales intelligence with AI agents, for enterprise selling: a 19-section dossier per company, an ICP fit score, power map, a ready-to-send cadence and management dashboards.

Pre-sales

Company intelligence for sales: what it is, what it answers and how to build it

Company intelligence for sales: the questions it answers before outreach, the data that goes in, how to build it fast and the most common mistake.

Process

AI in the sales process pays off in the stage nobody times

AI in the B2B sales process: where to apply it in each stage of the sale, what it should not decide, the mistakes that sink the project and how to measure the gain.

Process

An intelligent sales process starts with the design of its decisions

An intelligent sales process with AI decides on written criteria and current data. See how to redesign stages, handoffs and owners, with a template.

Process

Sales process automation, task by task

B2B sales process automation: what to automate from lead to close, what stays with people and the risks involved. This is not retail or POS automation.

Generate the lead, create the demand and fill your pipeline from your portfolio

See, in about 1:30, how the GoSeek Platform can raise the maturity of your prospecting processes and your sales team. The video is narrated in Portuguese.Book a demo