What sales intelligence is
Sales intelligence is the work of gathering and organizing information about companies, markets and people to guide the sale. In B2B sales, it answers three questions before the first contact: which company to approach, why now and who to talk to.
A sales intelligence platform does that work for the whole team, so reps stop spending hours researching each company. B2B market intelligence and B2B sales intelligence are often used as synonyms. The difference is the focus: market intelligence looks at the segment as a whole, and sales intelligence looks at the company the rep is about to approach.
What a sales intelligence platform should deliver
For a team that sells to large companies, the platform has to deliver what the rep uses the same day. That means six deliverables.
The GoSeek 19-section dossier
GoSeek is a SaaS platform for sales intelligence with AI agents, for enterprise selling. The rep enters the CNPJ of a company (the Brazilian company tax ID) or, on the Intermediate plan and up, uploads a spreadsheet of CNPJs, within the contract's monthly quota, and gets the dossier in 7 to 15 minutes, built from 100 to 500 public sources. In more than 160 dossiers measured, the median is 226 pages read per dossier.
The dossier has 19 sections: Cockpit, About, Numbers, Segment, Complexity, Momentum, Demands, Stack, Stakeholders, Triggers, Opportunities, Cadence, Battlecard, 1st meeting, Discovery, Risks, Objections, MEDDPICC and Evidence. It stays on screen and exports to PDF in three sizes, Executive, Detailed and Complete, which the rep takes to the meeting and the manager shares with the committee. On the Intermediate plan and up, it also exports to Excel, with working tabs to track contacts, MEDDPICC and people.
Each section answers a question in the sale. Numbers and Segment tell you the company's size and place in the market. Momentum and Triggers tell you what changed. Demands and Opportunities tell you where your offer fits. Battlecard, Objections and Risks prepare your defense. Discovery and MEDDPICC help you qualify. The full description is on the dossier page.
What comes out about the company
Nineteen sections, each one answering a question in the sale
Fit score and power map
Each company gets a fit score from 0 to 100 against the ideal customer profile your organization defines. The team starts with the companies that most resemble those who already buy from you, and the manager gets one criterion to rank the portfolio.
The power map shows decision makers, champion, influencers and entry points, with an org chart by area and level. When you sell to large companies, the decision goes through several people. With the map in hand before the first message, the rep chooses who to start with.
The roles in the purchase
The fifth role, the sponsor, champions the purchase without you in the room
Cadence and contact history
On the Intermediate plan and up, the GoSeek cadence arrives written and opens through managers and directors; the C-level comes in from the second week on, as the decision makers. Each touch says who it goes to and which fact about the company's moment it uses, and ends with the gain and an invitation. When the cadence is scheduled, GoSeek picks the channel for each touch from what each person has (LinkedIn, email, WhatsApp or phone call) and adapts the text. The rep reviews it and, on Advanced, GoSeek sends it from the rep's own email, WhatsApp and LinkedIn.
Each touch stays in the company's history, and whoever picks up the company later knows what was already said, to whom and when. On the Advanced plan, the history can flow to the CRM, and GoSeek connects through API, MCP and webhook; see the integrations.
An example cadence
Every touch brings a new fact about the company
Dashboards and portfolio for the sales manager
The GoSeek portfolio has a four-stage funnel: registration, dossier, enrichment and booked meeting. The manager filters by segment, location, user and tag. The management dashboards show where to start, what comes up this week and the priority of the companies.
On the Advanced plan, the Market Map builds the company list by segment (CNAE, the Brazilian activity code), region, size, listed or private, and revenue range. The companies you pick go straight to the portfolio, within a monthly quota of 2 times the dossiers in the contract.
Sales intelligence as a database vs. a dossier per company
There are two ways to deliver sales intelligence. A database covers many companies with standardized fields, and works for slicing the market. A dossier per company covers fewer companies in depth, and works for preparing the conversation. The two complement each other, and the table shows where each one pays off most.
| Sales question | Database | Dossier per company |
|---|---|---|
| How many companies fit my profile? | Answers well, with filters in volume | Answers with the Market Map, before the dossier |
| Which company do I start with? | Sorts by registration fields | Sorts by the ICP fit score from 0 to 100 |
| What changed at the company? | Usually shows registration data | Shows the company's momentum and triggers |
| Who makes the buying decision? | Lists names and titles | Shows a power map with decision maker, champion and influencers |
| What do I say in the first message? | Left to the rep | Arrives in the cadence, by person, with the channel chosen at scheduling |
| How do I prepare for the meeting? | Left to the rep | Battlecard, objections, risks and the 1st meeting agenda |
| Best use | Slicing and monitoring the market at scale | Preparing outreach to large companies |
Plans and how to get started
GoSeek has three plans: Basic, Intermediate and Advanced, all starting at 1 user and 8 dossiers per month, with AI and search keys already included. Basic starts at R$ 456 per month, on a 36-month contract with annual payment in advance, and there is a progressive discount based on the number of users. See the plans.
Each organization sees only its own portfolio, with access roles (administrator, operator and viewer) and LGPD rules, Brazil's data protection law. To see a finished dossier, leave your best email in the form on the home page, and the sample PDF arrives in your inbox. You can also reach us on WhatsApp at (11) 92172-3344 and at contato@goseek.com.br.
What people ask about B2B sales intelligence platforms
What is a sales intelligence platform?
Software that gathers and organizes information about companies, markets and people to guide the sale. At GoSeek, it delivers a dossier per company, with a fit score and power map, plus the cadence on the Intermediate plan and up.
How long does GoSeek take to build a dossier?
7 to 15 minutes per company, from 100 to 500 public sources.
How much does a sales intelligence platform like GoSeek cost?
Starting at R$ 456 per month on the Basic plan, with 1 user and 8 dossiers, on a 36-month contract with annual payment in advance.
Does GoSeek replace the database my team already uses?
It does not have to. The database slices the market, and GoSeek goes deep on the companies you choose with a dossier, fit score and power map. The two can work side by side.
Founder of GoSeek. Specialist in market intelligence and consultative B2B sales for the enterprise market.
Keep reading
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A 0 to 100 fit score, a 19-section dossier and a power map. Cadence comes with the Intermediate plan and up, and lists by segment with Advanced. Starting at R$ 456 per month, on a 36-month contract paid annually.
Everything the team needs to know before the meeting
What comes in the GoSeek dossier: diagnosis, dated triggers, stakeholders, battlecard and score.
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