Apollo.io goes for reach, and GoSeek prepares each company
GoSeek and Apollo.io both serve B2B prospecting, but they start from different places. Apollo.io positions itself as a sales intelligence and engagement platform that brings contact data, buying signals and execution together in one place. GoSeek delivers the dossier of one specific company, from its CNPJ (the Brazilian company tax ID), so the salesperson walks into the meeting knowing why this company, why now and who to talk to.
Apollo.io helps more with reaching many people through sequences at scale. GoSeek helps more with preparing the conversation with each large company that enters the portfolio.
What comes out about the company
Nineteen sections, each one answering a question in the sale
Apollo.io organizes its offer into data, intelligence and execution
Based on what it presents publicly, Apollo.io organizes its offering in three layers. In the data layer, it combines its own B2B database, the team's own data and third-party signals into a view of each prospect, with record enrichment. In the intelligence layer, AI agents learn the operation's ICP, products and playbooks, prioritize leads and write the outreach. In the execution layer, the team launches sequences, calls through the dialer and works from the Chrome extension or the tools it already uses.
It is known for a broad contact database with international reach and for cadence automation at scale, with email deliverability features. For high-volume outbound teams, having all of this in one product is a strength.
GoSeek researches the Brazilian company in depth
GoSeek works on the company, not on the isolated person. The salesperson enters the CNPJ and gets the company dossier in 7 to 15 minutes, built from 100 to 500 public sources, with an ICP fit score, power map and meeting preparation. The 19 sections are on the dossier page.
Apollo.io and GoSeek side by side
The criteria below show where each tool fits in the process.
| Criterion | Apollo.io | GoSeek |
|---|---|---|
| What it delivers | Contact database, buying signals and automated sequences | Dossier of one company, with score, power map and written cadence |
| Unit of work | The prospect: many people in sequence | The company: one at a time, or, on the Intermediate plan, a CNPJ spreadsheet within the monthly quota |
| Best stage of the funnel | Top and reach: finding contacts and sending at scale | Middle: preparing the first contact and the meeting |
| Output | Enriched contacts and sequenced sends | Dossier on screen and in PDF, written touches the salesperson reviews |
| Market | International reach | Brazilian companies, starting from the CNPJ |
| Strength | Contact database and automation in volume | Depth on the company and the power map |
Gathered from each company's website, help center and official documentation on October 24, 2026. On GoSeek, the CNPJ spreadsheet and the cadence are on the Intermediate plan, and sending, contact lookup and the CRM on the Advanced plan. Spotted something out of date? Write to contato@goseek.com.br.
When Apollo.io is the better choice
Apollo.io tends to be the better choice when the challenge is reach.
When GoSeek is the better choice
GoSeek tends to be the better choice when the challenge is the quality of each conversation.
- You sell to large companies in Brazil, with a buying committee and a long cycle.
- Each touch has to cite a fact about the company, with its source.
How to use Apollo.io and GoSeek together
The two products complement each other when the team separates volume from depth:
How to choose between reach and depth
Ask how many companies each salesperson works per month and how much each one is worth. With many companies of lower value, volume pays for the operation, and reach matters more. With few companies of high value, one wrong email to the CFO closes the door, and preparation matters more. See how GoSeek works and the plans.
What people ask about GoSeek vs Apollo.io
Does GoSeek send automated sequences like Apollo.io?
Not in the same way. In GoSeek, each touch arrives written for one person on the power map, and the salesperson reviews and sends. For high-volume automated sending, a sequencing tool like Apollo.io is a better fit.
Does GoSeek work for companies outside Brazil?
GoSeek starts from the CNPJ, so it works with Brazilian companies. To prospect in other countries, an international database like Apollo.io's covers more.
Does GoSeek find decision makers' email and mobile numbers?
Yes, on the Advanced plan: the validated email of each person on the power map and the mobile number of the decision maker, the champion and the entry point, with the option to look up the mobile number of the others. The focus, though, is knowing who decides and what to say, not building a contact database in volume.
Can I use GoSeek together with Apollo.io?
Yes. GoSeek handles the preparation for large companies and works alongside the sequencing tool and the CRM your team already uses.
Keep reading
Apollo.io alternatives
Apollo.io alternatives for selling to large companies in Brazil: when a global contact database fits better and when GoSeek prepares the approach.
B2B prospecting tool
GoSeek B2B prospecting tool: lists by segment, a 0 to 100 fit score, a 19-section dossier, power map and ready cadence. Starting at R$ 456 per month, on a 36-month contract paid annually.
GoSeek or Ramper
GoSeek or Ramper? See what each one does in B2B prospecting, the unit of work, the best stage of the funnel and how to use both on the same sales team.