Sales Navigator finds the people, and GoSeek prepares the conversation with the company
GoSeek and LinkedIn Sales Navigator both serve B2B prospecting, but they start from different places. Sales Navigator presents itself as an AI-powered sales tool built on LinkedIn's B2B network. GoSeek delivers the dossier of one specific company, from its CNPJ (the Brazilian company tax ID), so the salesperson walks into the meeting knowing why this company, why now and who to talk to.
Sales Navigator helps more with finding people, following what they do on the network and talking to them there. GoSeek helps more with knowing what to say to each large company that enters the portfolio.
What comes out about the company
Nineteen sections, each one answering a question in the sale
Sales Navigator searches, alerts and messages inside the network
Based on what LinkedIn presents publicly, Sales Navigator searches leads and companies with dozens of filters, such as function, seniority and years at the company. It alerts you when a lead changes jobs or engages, recommends leads and companies and shows the decision makers and relationships connected to a company. The salesperson talks to people through InMail and uses AI features such as Account IQ, Lead IQ and help writing messages.
As of October 24, 2026, the plans are Core, Advanced and Advanced Plus. Buyer intent signals appear on the higher plans, and CRM integration, such as Salesforce, HubSpot and Dynamics, is on Advanced Plus. A person's contact details appear when they have published them on their profile, and the lead list goes to the CRM through sync, not through a spreadsheet. The unit of work is the lead, the person, and the saved company, inside the LinkedIn network. For following people and talking to them where they are, this is a strength.
GoSeek researches the company behind the profile in depth
GoSeek works on the company, not on the isolated profile. The salesperson enters the CNPJ and gets the company dossier in 7 to 15 minutes, built from 100 to 500 public sources, with an ICP fit score, power map and meeting preparation. The 19 sections are on the dossier page.
An example cadence
A touch that only repeats the ask burns the company
Sales Navigator and GoSeek side by side
The criteria below show where each tool fits in the process.
| Criterion | LinkedIn Sales Navigator | GoSeek |
|---|---|---|
| What it delivers | Lead and company search, alerts, InMail and recommendations | Dossier of one company, with score, power map, battlecard and written cadence |
| Unit of work | The lead and the saved company, inside the LinkedIn network | The company: one at a time, or, on the Intermediate plan, a CNPJ spreadsheet within the monthly quota |
| Starting point | Filters for people and companies on the network | The CNPJ of the Brazilian company |
| Best stage of the funnel | Top and follow-up: finding people and following their signals | Middle: preparing the first contact and the meeting |
| Channel | Messages and InMail on the LinkedIn network | LinkedIn, email, WhatsApp or phone call, chosen at scheduling from what each person has, with touches the salesperson reviews |
| Strength | The network of people and the change signals | Depth on the company and the power map |
Gathered from each company's website, help center and official documentation on October 24, 2026. On GoSeek, the CNPJ spreadsheet and the cadence are on the Intermediate plan, and sending, contact lookup and the CRM on the Advanced plan. Spotted something out of date? Write to contato@goseek.com.br.
When Sales Navigator is the better choice
Sales Navigator tends to be the better choice when the challenge is finding and following people.
When GoSeek is the better choice
GoSeek tends to be the better choice when the challenge is knowing what to say to each company.
- The salesperson has already found the people, but needs to know what the company announced, which pains it stated and which project opens room for the offer.
- The team wants a battlecard, a 1st meeting script, discovery and a pre-filled MEDDPICC for each company, as a hypothesis to validate in the conversation.
How to use Sales Navigator and GoSeek together
The two complement each other when the team separates the network from the preparation:
How to choose between the network and the dossier
Ask what is missing when the salesperson opens a director's profile. If what is missing is finding who decides and knowing what that person has been doing, the network solves it. If what is missing is knowing why their company would buy now and what to say in the first message, the dossier is missing, and that is the job GoSeek does. See how GoSeek works and the plans.
What people ask about GoSeek vs LinkedIn Sales Navigator
What is the difference between GoSeek and Sales Navigator?
Sales Navigator starts from LinkedIn's network of people and companies, with filters, alerts and InMail. GoSeek starts from the CNPJ and delivers the momentum, the power map, the battlecard and the written cadence of the Brazilian company.
Does GoSeek send messages on LinkedIn?
On the Advanced plan, yes, through the salesperson's own LinkedIn, along with their email and WhatsApp. The cadence arrives written and the salesperson reviews before sending.
Does GoSeek show decision makers' contact details?
On the Advanced plan, GoSeek finds the email of each person on the power map and the mobile number of whoever the cadence approaches first, with the option to look up anyone else's. The focus, though, is knowing who decides and what to say.
Does GoSeek work for companies outside Brazil?
GoSeek starts from the CNPJ, so it works with Brazilian companies. To find people in other countries, the LinkedIn network covers them better.
Keep reading
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