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Checklist

10-minute checklist before the meeting

One item per minute, so you walk into the meeting with a large company knowing what it published, who decides and what to ask.

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The 10 items, one per minute

The GoSeek dossier arrives with most of them ready.

  1. The last number the company published.Revenue, profit or investment, with the date.
  2. What changed in the last six months.A dated trigger: expansion, new director, funding round, acquisition.
  3. Who will be in the room.Each person's title and how long they have been at the company.
  4. Who decides and will not be in the room.The budget usually sits with this person.
  5. The systems the company already uses.So you do not offer what it already has.
  6. Who already sells to it.The current supplier and the consultancy behind the last project.
  7. The likely pain of each person in the room.One per person, tied to a fact about the company.
  8. The first sentence.A fact about their company, not yours.
  9. Two questions only someone who studied would ask.What you could not find becomes a question.
  10. The next step you will ask for.Decide before you walk in, not at the end of the meeting.

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